RESPONSIBILITIES OF THE JOB:

1. Event management and execution: Responsible for marketing event (scientific conferences, company events etc.) strategic planning, execution, logistics and reporting as an individual contributor.

2. Stakeholder Collaboration: Work closely with internal teams (Product and clinical teams within Marketing Dept., Sales, Legal, Compliance, Finance etc.) and external KOLs as well as global teams so as to deliver impactful content and to ensure project performance

3. Digital Strategy Development: Create and implement annual digital marketing strategy that aligns with business goals in China.

4. Digital Project Execution: Plan and execute digital marketing projects to promote the company‘s products and clinical solutions through various digital channels, including WeChat account, WeChat Video channel, micro-site, Varian On-air Classroom etc..

5. Digital Content Creation & Management: Working together with products and clinical teams to create compelling content suitable for the current digital environment.

6. Budget management: Working with Purchasing Dept. together to optimize project budget, sourcing cost-effective solutions while maintaining high-quality project execution.

7. Any other jobs assigned.

REQUIREMENT:

1. Bachelor degree or above, at least 6 years of working experience, out of which 3 years in B2B digital marketing in a foreign or large enterprise.

2. Healthcare industry, especially large medical device industry working experiences are strongly preferred; Understand the target audience of medical device industry.

3. Deep understanding of China digital marketing tools and platform (e.g., WeChat, RED, Weibo, Douyin, Baidu).

4. Excellent Chinese copywriting & storytelling skills.

5. Strong project management and project execution ability.

6. Highly motivated and result-driven

7. Excellent collaboration, communication and interpersonal skills (with both internal and external stakeholders)