Summary:

Reporting to Business Management Head of DO&AOS, Varian Greater China.

The Marketing Head is responsible for focusing on defining and driving DO&AOS go-to-market strategy for a

complex portfolio of products, solutions, and services, ensuring alignment with market-specific objectives

and overall marketing strategy, integrating PDLM (Product Development Lifecycle Management). The role

facilitates market, customer, and competitor insights to inform annual marketing plans and align with

business metrics. The role manages regional marketing plans by localizing global roadmaps and establishes

pricing strategies and promotional calendars, optimizing pricing and investments. The role oversees the

marketing team’s talent management, driving performance, compensation, and career development to align

with business objectives and ensure team success.

Job Responsibilities:

• Defines and drives DO&AOS go-to-market strategy for a complex portfolio of products, solutions, and

services, ensuring alignment with market-specific objectives and overall marketing strategy, leveraging

product development lifecycle management integration.

• Leads cross-functional teams to flawlessly execute new product introductions and launches, ensuring

alignment with business marketing processes to achieve seamless integration and successful market entry.

• Facilitates comprehensive market, customer, and competitor insights to inform the annual marketing plan,

translating strategies into actionable plans aligned with business marketing team metrics and strategic

enablers.

• Influences business marketing decisions on prioritized segments, products, services, and solutions,

focusing on robust marketing metrics and strategic enablers for effective implementation.

• Implements rigorous market research methodologies to provide insights into evolving ecosystems, updating

stakeholders on shifting market dynamics, customer behaviors, and competitor strategies, using insights to

drive strategic adaptations.

• Manages regional marketing plans by localizing global roadmaps and value propositions for targeted

segments, ensuring they align with local market demands and customer decision journeys.

• Establishes pricing strategies and promotional calendars, driving regional portfolio management activities

such as phase-in/out processes, optimizing pricing strategies, and recommending strategic tactical

investments levels for market competitiveness.

• Champions commercial innovation initiatives within the region, identifies and develops new business

opportunities and ensures sustained growth through category-specific shopper insights and in-store

execution excellence.

• Manages talent across the marketing team, while driving employee selection, performance management,

compensation management, career development, and ensuring effective operational management.

• Mentors and develops team members by providing guidance, feedback, and opportunities for growth,

ensuring their skills and performance align with business objectives and contribute to the overall success of

the business marketing function.

Minimum Required Qualifications:

Education:

• Bachelor's/master’s degree in marketing, Sales, Business Administration, Product Management or

equivalent.

Experience:

• Minimum 8 years of experience in areas such as Marketing Technology, Healthcare Informatics or

equivalent.